Charles Burress, Editor – Albany/Berkeley Patch & David Mills, Editor – El Cerrito Patch

Editor:  Gary Buffon
Week of August 22, 2013

President Jim welcomed everyone to the friendly El Cerrito Rotary Club, the flag salute was led by Lee and the thought for the day was provided by John.

Secretary John – Introduction of Visiting Rotarians and Guests:  John introduced Dick Morrish and then had Allen introduce his wife Isma Kahn and a friend Wendy Cohen who is a sponsor of the Solano Stroll.


  • Pres Jim discussed with Joe, Larry and Mark Figone the idea of a remembrance for Marvin Collins and the choice is to make a memorial scholarship as everyone felt Marv would like that a great deal.
  • Pres Jim announced the Rotary Christmas Party will be Dec 21st at Trader Vics in Emeryville
  • Jane gave us updates on the wine tasting fund raiser.  Raffle prizes are being solicited and the tickets for Rotarians to sell were passed out to those who did not get them last Thursday.
  • Tracy reported that Rotarian Pat Toddhunter is almost totally rehabbed and is planning on attending Rotary next week.  Tracy had a card for everyone to sign to give her.
  • John announced that we are partnering with Lamorinda Rotary on a fund raiser where we will sell tickets at the Solano Stroll.  Next week we will have Ron Brown from the Lamorinda club will give us the details.
  • Lee is going to be the “Fun Guy” this year so we can all look forward to the fellowship activities.  Lee ask for suggestions and then said to email him with those ideas that were presented.

Happy Dollars: 

Kathleen is happy that Lee has been keeping her cat as healthy as possible.  Also Kathleen’s son is now attending USF and all is well.  Allen had $20 in honor of his wife being at Rotary and also that Wendy was able to come today.  Alan L. was happy that the referral Tracy made of a person for a dental intervention has now become a patient.  Past Pres Frank is happy his daughter’s health is improving.  Jim Shepherd is happy he was able to spend a couple of days with his Mother to help her get settled in an apartment.

Sgt at Arms Steve: 

Today all of use were asked to determine who had not worn their Rotary pin.  Those who did not were recognized for $5.

Today’s Program:

Karen introduced our guest speakers:  Charles Burress who is Editor of Albany/Berkeley Patch and David Mills who has taken over El Cerrito Patch to tell us about the state of local media and some of the key things that they are doing in their role in their media niche.   Charles began by providing a historical perspective of what is happening to Journalism nationally and locally.  The statistics of the print media are pretty grim.  From 2007 to 2012 some 42000 positions has vanished.  Newspapers have had to respond to technology in order to survive.  Most advertising has moved to the internet which has essentially starved the print industry.  For example in 2005 newspapers had $50 billion in ad revenue and 2012 the number was $22.3 billion.   This is one reason that a lot internet news sources are what is driving the industry.  Charles pointed out how important it is to have local news because what is important to the people is having info on what is going on in your own area.

Charles then turned the microphone over to David to give us his perspective.  David worked in newspaper and TV News for many years.  He reinforced what Charles told us and added his perspective from his experience at the SF Chronicle and Channel Five news.   David gave us suggestions on how we can use Patch as a way to distribute new regarding Rotary and some ways to publicize what we are doing.  There was an excellent Q & A session after David spoke.  This was an excellent presentation.  Thanks Karen for having Charles and David speak to us.



Today’s Lottery Winners:    Marty had his ticket drawn and won the bottle of wine.  Rod had his ticket pulled for the marble drawing and selected a catseye.  Next week the pot will be $65.


Thought for the Week: 

Failures to heroic minds are the stepping stones to success.
Thomas Chandler Haliburton